Senior Product Designer | T-Mobile, 2023 - Present

• Spearheaded AI-driven chatbot enhancements for T-Mobile's multi-platform experience, reducing projected user response times by 30%, and transformed digital user journeys with seamless AI integrations

• Partnered with Microsoft on pioneering ChatGPT initiatives, presenting high-impact prototypes to executive leadership and securing their buy-in for advanced user-centric solutions

• Led end-to-end UX design processes for web, Android, and iOS platforms in the Digital Innovation Lab, emphasizing data-driven wireframes, mockups, and high-fidelity prototypes

• Cultivated the next generation of designers by mentoring interns on core UX methodologies, fostering a culture of continuous learning and user-focused design innovation.

Senior UX Designer | Foundation Design, 2022 - 2023

Devised robust design strategies for creator monetization, contents, and community on the iOS platform, ensuring coherent information architecture and seamless user flows. Directed E2E design processes, catalyzing collaborative workshops with developers, product managers, and UX professionals. Conducted pivotal usability tests, optimizing product designs based on performance KPIs.

Lead UX Designer | Belk, 2023

Provided direction on 2023 initiate roadmaps and guided the UX team from initial concept to user flows, wireframes, and final design specifications for the app, mobile web, and responsive web design. Created 2023 new design system and components. Creating rapid prototyping to conduct A/B testing with users

Graduate Product Designer | Meta, 2022

Designed a VR maker space that can manipulate real-world machines in real-time. Conducted secondary and primary research for VR and education. Designed 2D interface for VR space, prototyping, and conducting usability tests

Product Designer | Dallem, 2020-2021

B2B/B2C multi-platforms (mobile/web) application redesign for enterprise customer welfare service. Mentored UX design interns such as teaching UX design and giving design feedback

Lead UX Designer | Mondrian AI, 2019 - 2020

Led E2E design of an enterprise-scale suite that enables engineers to build complex AI applications on one integrated cloud platform. Designed full branding and design system.
The company revenue increased by 300%, and it is used in 8 enterprise organizations such as Samsung Display, Hyundai, and the State University of New York. Awarded the top rate of Good Software certificate. The client's AI research efficiency rose from 76% to 91%.

User Experience Researcher | Hyundai Motors Company, 2019

Conducted usability and operability evaluations of the entire self-driving car experience based on multiple user scenarios with a concept car. Awarded a patent. Analyzed and synthesized data to derive solutions that enhance the driving experience of future autonomous vehicles for Hyundai Motors.

UX Designer | IKEA, 2019

Conducted qualitative and quantitative research. Designed and prototyped 3 solution areas for IKEA’s future concept including a personalized furniture-generating platform, smart furniture, and IoT hardware
Created high-fidelity mockups for web, app, and hardware, UX scenarios, and concept sketches. Designed web and app which used Generative Adversarial Networks (GAN) to create personalized furniture

UX Designer | Wellbuy, 2018

Launched service with a mobile application that connects customers to restaurants to reduce surplus unsold food
Led design strategy with new service direction based on user research insights. Conducted MVP tests to prove the new concept. Created 120 mobile pages in two months through an agile UX process. Collaborated with PMs, designers, and engineers
Attained a 495% revenue increase and 10.7 times increased in subscribers. Acquired by Last Order.